Back Yard Burgers CEO David McDougall says Chattanooga is one of the markets the downtown-based chain wants to move into as it rebounds from the recession and a bankruptcy restructuring. Back Yard, which runs about 60 restaurants, used to operate two locations in the Scenic City.
Back Yard Burgers CEO David McDougall wants to take the Nashville-based restaurant chain back to the Charlotte market, which the company left a few years ago. McDougall told the Charlotte Business Journal he's aiming to open 10 stores (via a franchisee) in Charlotte in the next five years. Back Yard today has one location in Raleigh, North Carolina, and another in Greenville, South Carolina.
Back Yard Burgers CEO David McDougall and his team have been working hard to get the chain back on track. Now, with same-store sales having grown 9.3 percent in the first half of this year, they have contracted with SMB Franchise Advisors to add to their 68-unit store base. Pennsylvania-based SMB has in the past helped dining brands Wing Zone and Go Bananas Frozen Yogurt, among others.
“We chose to work with SMB because they know how to design franchise-development blueprints that get results. Our goal is to have development plans in place by the end of the 3rd Quarter and begin signing new franchisees and opening new restaurants in 2015,” Chief Executive Officer David McDougall said.
SEE ALSO: Ship righted, Back Yard CEO eyes growth initiatives from April
New Back Yard Burgers boss Dave McDougall is counting on a 1/3-pound Angus patty burger to help revive the chain's flimsy financials. The introduction of the Bigger, Better Burger is being accompanied by the return — at the behest of diners — of Back Yard's seasoned fries.
“It’s always a challenge to adequately communicate and promote the uniqueness of a food offering as common as the burger,” says, Monte Jump, CMO. “But we think we’ve captured the size, taste and freshness of the Bigger, Better Burger in our newest TV spot, and we are looking forward to extending special offers for the launch to our guests through our eClub and print support in the marketplace.”
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