Cumulus Media is taking a number of steps to build out the platform for the Nash country music brand it launched last year. It is partnering with Country Weekly to insert a 16-page section in that magazine — word has it that will be followed by the purchase of a 50 percent stake in the pub — and eyeing big expansions into television, satellite radio and the concert business.
Thom Abraham has departed his gig as the afternoon anchor on SportsRadio 560 WNSR in favor of a similar slot on two Alabama stations owned by Cumulus. In a statement, the parties say Abraham will continue to host specialty shows on WNSR, including Titans and Vanderbilt football content. WNSR has replaced Abraham with Chris Lee and the tag team of Matt Segal and Jeff Diamond.
SEE ALSO: WNSR expands Abraham talk radio show hours from March of this year
Radio player Cumulus Media is buying Dial Global, a New York-based content distributor, for $260 million. Dial, which is majority-owned by two private-equity firms, runs nine regional offices around the country, including on Music Square West. Here is MusicRow's take on the deal, which was first reported by the Journal.
The honchos at Cumulus Media hinted at it yesterday when they returned country radio to New York. This morning, they released a lot more detail about their plans to launch NASH, a country lifestyle brand that will comprise radio and television programming, a monthly magazine, a website, social media and concerts. Nashville venues look set to play a prominent role in the radio components of the brand's rollout while the magazine will be published by the same Modern Luxury team that puts out other lifestyle titles.
"Country is more than just music -- it's a lifestyle that is rich with content and marketing opportunities because Country is mass appeal and very much underserved in all forms of media,” said Cumulus CEO Lew Dickey. “Cumulus is committed to serving this significant lifestyle segment that stretches from coast-to-coast by creating a full complement of content on the radio, in print, online and on TV."
Cumulus Media is making a big splash in the New York media scene today with the launch of 94.7 Nash FM, which is already being billed as "The World's Biggest Country Station" and the cornerstone of a national brand for the Atlanta-based broadcaster. What that latter thought will mean down the road — it looks like other media formats could be involved — isn't yet clear. In the meantime, here's the station's website.