Lisa Boggs has held her Bridgestone title less than a year, but the affable communications pro has quickly established herself as one of Nashville’s most influential business people.
Last May, Boggs replaced the then-retiring Al Speyer as director of motorsports for Bridgestone Americas Tire Operations. Of note, Speyer was a 38-year company veteran.
“It has been both daunting and an honor,” Boggs, a Cleveland native, says of the job. “Mr. Speyer led the team responsible for creating the motorsports portfolio atBATOand securing its position as the premier race tire manufacturer and sponsor. I was fortunate to spend some time transitioning before he retired. It allowed me the opportunity to ask a lot of questions. I am proud to be part of the team tasked with ensuring we build on his legacy and work.”
A person with merely modest confidence and experience might have struggled replacing a company legend. But Boggs was well prepared. Previously, she worked at Edelman Public Relations for seven years, handling IndyCar and NASCAR programs for companies including IZOD, Office Depot, Shell, Armor All and STP. At Edelman, Boggs also worked on the 100th Anniversary Indianapolis 500 public relations campaign.