Changing how you go about doing your work is the type of decision that can mortally wound a successful small or mid-sized business. But it's one Emma CEO Clint Smith and his team felt they needed to make a couple of years ago. The New York Times this week wrote about the web marketing company's software overhaul , which was rolled out a year ago. Yes, it came with hiccups and glitches. But it has set up the company to take future growth in stride.
The principal operating guideline was to design a flexible system that would remove the need to do anything like this again. “We didn’t know what the marketplace would look like in five years,” Mr. Smith said. “Also, we didn’t know how databases would evolve in five years either. We couldn’t design for the future, but we could design something that could adapt to what the future will bring.”