In late March of this year, Nissan CEO Carlos Ghosn and some members of his leadership team hosted a wide-ranging media roundtable at the New York International Show. In this excerpt from that briefing, Ghosn discusses some of the reasons why he believes the Leaf and other electric cars will ultimately become a big part of the market.
"We know this is a breakthrough technology, we know this is a breakthrough car and we’re just going have to be extremely patient and resilient and remove the obstacles one after the other. When we started this effort on the electric car, the first challenge for us was to build credibility for the car itself because in the mind of many consumers, an electric car was a golf cart. Zero emission yes, but everything else was wrong.
Well, this first challenge is solved today. People driving the Leaf know it’s a real car. Acceleration, driving performance, silence, everything —it’s a real car. [...] All the people who bought the Leaf are very happy about the Leaf. We have a lot of engagement into the car and people participating, even making suggestions about what should be changed [...]
Now, a lot of people testing the Leaf are not buying it. So whe