Captain D's CEO Phil Greifeld tells Nation's Restaurant News that his company set weekly sales records in February and posted same-store sales growth of about 8 percent [2] in the first quarter. Even better, Greifeld says, is that the gains are coming mostly from getting more people in the door.
“We really committed ourselves to putting the guests first,” he said. “That’s enabled us to marshal our resources in a very united direction to improve all aspects of our business: restaurant execution, bringing in people with the drive to succeed, creative marketing, great products and great price points. The list goes on … but it’s about returning to basics with clean restaurants and friendly service.”