Local company launches AppPacks

A local company is hoping its new technology will change the way that consumers will look at purchasing mobile applications.

Premo Applications, founded by Jim Reynolds and Brad Ulich, has recently launched its AppPack software, which it describes as “the first large-scale service to package suites of apps for Android products.” The two-and-a-half-year-old company chose to focus on Google Android products after seeing the potential of the platform and the boom in users since smartphone software was introduced.

The company said it believes it is first to market with software of this kind and is hoping that being early adopters will allow the business to flourish.

“Our goal [with AppPacks] is to provide users with simple, safe, value-based products that include the top apps for a given interest group,” said Brad Ulich, Premo's CEO. “Services like Groupon have shown that consumers are chasing cost savings even for small purchases, and we believe those interests will extend into the mobile market.”

“Bundled applications offered in packages or suites are a proven concept in the desktop computing software world, and we see history repeating itself in the mobile app world,” said Reynolds, who is the company's COO. “We have designed a simple, secure, and scalable service where both developers and users will benefit.”

One of the chief benefits of bundling that the company [2] sees is that bundled apps can be sold more cheaply. “The service maximizes revenue and exposure for leading apps to be sold with other popular apps for a single price.”

In order to increase its offerings, the company is also hoping to encourage developers to submit their apps for inclusion in its offerings.