Avenue names chief strategy officer

Concierge banking head takes on broader branding duties

Avenue Bank has promoted one of its original employees to chief strategy and marketing officer, a new position at the community bank.

Aaron Dorn has been Avenue's director of concierge banking since 2012, when he returned to the bank after taking a four-year leave of absence to serve as an officer in the U.S. Marine Corps. In his newly expanded role, Dorn will add all aspects of Avenue's marketing — which has long used a tagline of "The difference is real" and branded itself with a hummingbird — and will work closely with Chairman and CEO Ron Samuels to develop strategies to achieve the bank’s goals.

“Aaron was with us at the very beginning — one of the original 11. He helped us carve a path for a new type of bank in Nashville,” Samuels said. “His depth of knowledge and understanding of our vision and culture is unsurpassed. There couldn’t be a better fit for this new position.”

On the marketing side, Dorn takes over a role previously held by Lisa Meiers, who has moved into a new role as engagement champion, where she will focus on community and employee engagement.

“It’s an exciting time to be building such a fantastic company in Nashville. Our city is growing and getting the national recognition it deserves, and Avenue is here to give this creative and talented community the kind of bank it deserves,” said Dorn. “I’m excited to be a part of this next chapter for Avenue as we continue to grow and serve the city we love.”

Seven-year-old Avenue recently posted second-quarter profits of $1.2 million and has grown its assets to more than $950 million. The company employs 125 people.