Emma brings on global VP

Melbourne-based exec worked in Nashville during '90s

Email marketing software and services company Emma has hired a veteran technology executive to lead its international efforts and help it better work with larger companies.

Simon O'Day joins downtown-based Emma as vice president of global and is based in Melbourne, Australia, where he has lived for 15 years. O'Day joins Emma from the Responsys unit of Oracle, where he served as vice president of Asia Pacific for three years. Before heading to Melbourne and launching two email marketing companies, O'Day worked in Nashville at environmental companies SafetyClean Consulting and ViroGroup for most of the 1990s.

"Simon is a rare talent," Emma CEO Clint Smith said in a release. "The opportunity to have him join the Emma leadership team given his experience, industry knowledge and relationships across the globe, is a great moment for us at just the right time in the company's evolution. And the fact that Simon's based in Melbourne yet has strong ties to Nashville just makes the geographical flavor of this even more exciting."

Smith added that his leadership team has of late invested heavily to grow its infrastructure and engineering teams and plans to hire dozens of people this year, growing its payroll by 50 percent.

"This is a really unique opportunity to join a company like Emma that's really well situated 'south' of that traditional enterprise space but starting to do some pretty compelling things to make advanced marketing capabilities accessible to marketers regardless of company, team or list size," said O'Day. "The fact that Emma's also really nailed the art of taking great care of its customers and its employees made this the kind of place I just had to be a part of."