Music industry pros behind Fontanel form resort, entertainment company

Morris, Oswald will use More American Hospitality to land management opportunities

The two music industry heavyweights who turned Fontanel into a major Nashville tourist destination announced today they have formed a resort and entertainment management company with the goal of repeating Fontanel’s performance success at other properties.

According to a release, Dale Morris and Marc Oswald, who are partners in Fontanel Properties, have created More American Hospitality. Morris is chairman of the board of the new company, while Oswald is CEO. Of note, the two oversee Nashville-based More Enterprises.

More American Hospitality is working closely with officials at Fontanel Properties, which includes, among others, The Mansion at Fontanel, the former home of country music star Barbara Mandrell. In addition, More American Hospitality will work to secure other management company opportunities in the resort and entertainment niche as well as the hotel business. The company said in the release it is working on at least six new opportunities.

Morris (pictured above) guided country super group Alabama and currently helps to oversee the careers of Kenny Chesney, Martina McBride and Jake Owen.

Oswald (pictured at right) help oversee the career of country music super duo Big & Rich. His resume includes concert and tour promotion; television, video and film production; and entertainment and artist marketing.

More American Hospitality will support operations at the Deadwood Mountain Grand, a Holiday Inn Resort in Deadwood, South Dakota, in the Black Hills area. The resort includes 98 rooms and suites, a casino, two restaurants, a lounge with a live entertainment space, a spa and a 3,000-person event center. Morris and Oswald own a controlling interest in the property.

The company will also support operations of Fontanel Properties, which currently includes The Mansion at Fontanel, The Woods Amphitheater, Café Fontanella, The Inn at Fontanel, The Studio Gallery (which has live entertainment and group function space) and Music City Zip Lines.

More American Hospitality will also help develop the 150-room-and-suite Fontanel, a Holiday Inn Resort on Fontanel’s 186 acres that is to begin construction in late summer or early fall.