Struggling restaurant chain Logan's Roadhouse is turning the promotional page as Chief Marketing Officer Todd Townsend prepares to leave the company and will be replaced by an executive who spent more than 10 years at McDonald's.
Bob Kim, at left, started working at Nashville-based Logan's on Tuesday as vice president of marketing. He had previously spent almost a year and a half as a Chicago-based account director at global advertising agency Leo Burnett, where he oversaw the work on almost 500 McDonald's locations in the Windy City and Northwest Indiana. Before that, he worked for almost 11 years at the McDonald's corporate operations, rising to marketing director.
Townsend, pictured at right, will leave Logan's June 13. He joined the company in September of 2012 from Time Warner Cable, where he had been chief sales and marketing officer overseeing the company's activities in the eastern half of the country. Before that, he had, among other things, been chief marketing officer at drive-in restaurant operator Sonic Corp.
Under CEO Mike Andres, who joined the company early last year after being a McDonald's division president, the Logan's leadership team has seen a number of big changes of late as it tries to turn around the company's operations. Through the first half of its fiscal year, Logan's lost more than $21 million on sales of $300 million.