PR firm launches with lifestyle, entertainment focus

Former Thomas Nelson director joins forces with Lightshop owner

Two local public relations pros have launched a boutique shop specializing in lifestyle and entertainment-based projects.

Heather Adams and Beth Gebhard say Choice Media & Communications offers clients including publishers and media properties a range of communications services such as media relations, corporate and crisis communications, and branding and strategy. The duo has more than three decades of communications experience. Adams (right in our photo) previously ran her own shop and was director of publicity at Thomas Nelson Publishers. Gebhard led Lightshop Media, a PR business that worked on projects in Nashville, New York and Los Angeles.

Joining Adams and Gebhard are Senior Publicist Ashley Schaffner, who was previously director of communications at Louisville Presbyterian Theological Seminary, and Associate Publicist Kristin Carver, who worked at Lightshop under Gebhard.

"Heather and I are passionate public relations professionals committed to creating a business that provides quality, accountability and true partnership for our clients, as well as one that empowers and supports employees in their lives and their work,” Gebhard said in a statement.

Choice is based at E|Spaces in Belle Meade.