Soles4Souls adds two directors

Genesco international exec joins shoe distributor's board

Social enterprise Soles4Souls has added two footwear executives, including one from Genesco, to its board as it continues to bounce back from financial troubles.

The board of eight-year-old Soles4Souls, which last year distributed almost two million pairs of used shoes, now comprises nine people. New to the group are Nancy Youssef, vice president of international of Genesco, and Trevor Masson, director of key account sales for Boston-based New Balance Athletic Shoes.

Youssef, pictured, oversees the global business development and retail operations for Genesco’s Johnston & Murphy, Journeys and Lids brands. Masson oversees about 50 percent of New Balance's U.S. revenues and supervises various sales and distribution channels.

The board additions are the latest in a series of moves by Soles4Souls CEO Buddy Teaster, who took over the charity from founder Wayne Elsey in October 2012 and set about righting the group’s finances and image.

"Over the last two years the Soles4Souls team has successfully navigated some very stormy water, but there's still much work to do," said Mr. Teaster.  "Having two trusted footwear industry leaders commit their experience and skills on our behalf accelerates our momentum to expand and make even stronger our contribution to the fight against global poverty.  We are truly honored to have Ms. Youssef and Mr. Masson join Soles4Souls."