Tennessee Distilling Co. has sold its Collier & McKeel brands to North Coast Spirits, a California group. The sale price was not disclosed.
"Finding the right partner to carry on this historical legacy of these brands was hugely important to me," said Mike Williams, President of Tennessee Distilling. "I really wanted to find a partner that could take Collier & McKeel forward and carry on the Tennessee tradition of this company."
The whiskey will continue to be made in Nashville. Just last year, the company expanded its distribution to key areas of the east coast. It is currently available in 21 states and Australia.
"We had an opportunity come our way," Williams told the Post. "Members of the company thought it looked like best way to grow the brand."
Corsair owner Darek Bell hailed the sale and took a shot at the number of brands distilled in Indiana with different labels.
"In a time when there are so many knockoff whiskeys made in Indiana with a Tennessee sounding label, it is great to have an authentic 'getting your hands' dirty distiller like Collier and Mckeel in Nashville," Bell said. "They are making authentic spirits true to Tennessee's great spirits heritage. This deal should be no surprise as Collier and McKeel makes great whiskey, crafted right here in Nashville."
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