The Nashville Symphony announced today it has named Daniel Grossman vice president of marketing, effective June 1.
A 15-year veteran of strategic arts marketing, sales, staff management and audience development, Grossman was tapped for the job after a nationwide executive search guided by Arts Consulting Group.
Grossman (pictured) will oversee market research and planning, promotions and advertising, and ticket sales efforts.
Prior to joining the Nashville Symphony, Grossman served as the vice president of marketing at State Theatre Regional Arts Center in New Brunswick, New Jersey, where he helped the entity enjoy four years of balanced budgets and an 80 percent increase in ticket sales, while orchestral concert attendance tripled. In 2013, Pollstar magazine reported that State Theatre ranked No. 21 in the world, based on paid attendance. In that same year, Venues Today’s year-end “Top Spots” report listed State Theatre as the top-ranked venue in the world in the 2,000-and-under seat capacity category, based on concert and event grosses.
Previously, Grossman held positions at The Community Theatre (now Mayo Center for the Performing Arts) in Morristown, New Jersey, as the director of marketing, and the George Street Playhouse in New Brunswick as group sales and advertising manager.
Grossman is a graduate of Rutgers University, where he earned both a master’s degree in communication and information studies and a Bachelor of Arts degree in communication and theater.
“In reviewing candidates for this new position, we were looking for a dynamic individual and an assertive leader capable of making an immediate impact, both internally and externally, during this important time in the organization’s history,” Mark A. Blakeman, Nashville Symphony chief operating officer, said in a release. “With a proven track record in the arts, a diverse skill set and boundless energy, Dan is the ideal choice to guide the way in building the Nashville Symphony’s audience and its distinctive brand in Music City.”