Local exec named CEO of global hotel venture

German company has 30 offices, 500+ hotels in marketing network

Local hospitality executive Kristin Intress has been named CEO of a German hotel management and marketing services company with more than 30 offices around the world.

Intress took over as CEO of Worldhotels last week and will work alongside her predecessor, Robert Hornman, through July, when he will leave the Frankfurt-based company to pursue a tourism venture in Africa. Intress had been leading InnLink and its sister venture TravLynx, which both market technology services to thousands of hotels around the world. (InnLink began life as the reservations division of the former ShoLodge.)

Intress has more than 15 years of management experience that includes opening two restaurants in Scotland. She earned an MBA from Northwestern University’s Kellogg School of Management.

In a statement, Worldhotels said Hornman — who had led the company for six years — helped the company launch its new hotel branding solution and rebrand itself while also creating a global loyalty program that is expected to be operational in the second quarter. Worldhotels, which began business in 1970, has more than 500 independent hotels with more than 100,000 rooms in its marketing and branding network. The company — which recently also hired a chief marketing officer and COO — offers both full flag partnerships as well as marketing services aimed at boosting hotels' online bookings.