[meta]marketer to cease operations

Founder Kate O'Neill forming new company called KO Insights

Nashville-based digital marketing strategy firm Meta Marketer (stylized as [meta]marketer) will cease operations in February, company founder and CEO Kate O’Neill announced today.

In a statement on the company blogsite, O'Neill said she is forming KO Insights, which will focus on "speaking, writing, a new content project, and taking on select consulting clients" after completing the transition.

A transition plan is in place for existing clients, and [meta]marketer staff will be provided assistance in finding new jobs, O'Neill said.

O'Neill launched [meta]marketer in March 2009 and grew the company to 12 employees and a client roster that included Symantec, Ingram Publishing, HCA, XO Communications, Emma and the Grand Ole Opry. The [meta]marketer website currently lists O’Neill and two other employees.

O'Neill — who serves on the board of the Nashville Technology Council and as a mentor for Jumpstart Foundry, among others — said [meta]marketer "enjoyed a five-year run as an industry thought leader and helped disrupt the marketing status quo by bringing both data accountability and customer centricity to the forefront."

"More companies are offering better tools, more firms are offering consulting in this arena, more voices are advocating good sense about how companies work with customer data," she said.

Read O’Neill’s blog post about the closing of her company here.