Ryman, SunTrust form multi-year partnership

Agreement will allow cross promotion via media platforms

Officials with the Ryman Auditorium and SunTrust Bank announced today a multi-year partnership, effective immediately.

Under the agreement, financial terms and specifics of which were not disclosed in a release, SunTrust and the Ryman will engage in "cross promotional activities on site and through various media platforms."

SunTrust joins Nissan as a Ryman Auditorium partner.

"Partnering with SunTrust is a great fit for the Ryman," said Sally Williams (pictured), Ryman Auditorium general manager. "As financial leaders in the music industry, their clients include many of the artists who perform on the Ryman stage. More broadly, the support they provide to the industry as a whole has a positive impact throughout our community."

On the music industry theme, in 1990 SunTrust was the first bank to open a full-service branch on Music Row. Led by Managing Director Andrew Kintz, the facility is called the Brian Williams Music Row Financial Center in honor of its founder.

Relatedly, SunTrust provides financial services to various music businesses and artists of varying genres, as well as to actors and athletes through its sports and entertainment specialty group.

"SunTrust is pleased to partner with such a respected, well-known venue in the music industry," Kintz said. "Our clients and friends have a unique attachment to the Ryman for its incredible historical and current significance in our industry. We've been part of the music community for so long, it was a natural fit. We look forward to bringing our combined efforts to benefit our neighbors and the community."

In addition to its nighttime concert business, the Ryman's daytime tourism business at mid-year had broken year-to-date attendance records. Leading tourism website Trip Advisor recently awarded its certificate of excellence — given to businesses that rank in the top 10 percent worldwide for traveler feedback — to the venue. With more than 1,300 user-submitted reviews on the website, the oft-called Mother Church of Country music continues to hold a 4.5-star average rating.