Ad agency sues Sweet Cece’s

Marketers say dessert franchisors haven’t paid bills

A Nashville-based marketing firm filed a lawsuit against Sweet CeCe's in Davidson County Chancery Court Friday, claiming the frozen yogurt franchisor owes nearly $30,000 in incurred expenses.

The suit alleges that Sweet CeCe's entered into a marketing contract with GS&F, which formerly went by Gish Sherwood & Friends, which was founded in 1978 and is in the process of moving its offices to Cummins Station from Green Hills.

Sweet CeCe's used $28,959 worth of marketing services, the suit claims, including monthly retainers, summer promotion kits and customer surveys. The marketing company is requesting a judgment against the froyo purveyors in the amount owed plus nearly $10,000 in attorney fees — a clause the suit says was part of the contract in the event of default.

The first Sweet CeCe's opened in Nashville in 2008 and has expanded to a handful of other states, included franchises as far as New Mexico. But it appears to be retrenching a bit: Its Gulch store closed late last year and the company now has locations in 10 states, one less than when Gish came on board a little more than a year ago.