Bridgestone recruits Jiffy Lube exec to lead retail unit

Onetime pro football kicker has spent nearly 30 years in automotive business

Bridgestone Americas Tire Operations said it has hired Jiffy Lube International President Stu Crum to be president of Bridgestone Retail Operations.

Crum, who has led the 2,100-unit Jiffy Lube chain since 2011, will start his new job Aug. 5. He has nearly three decades of experience in automotive retail and has held a number of jobs across the Americas within the broader Shell organization. Crum joined Shell about a decade ago from Texaco, where he worked for 15 years in several marketing and retail roles.

“I am confident that Stu’s experience in training and developing people, his drive for operational excellence and his keen understanding of consumers will ensure that we continue to provide the best service, the highest quality products and the right solutions to meet the needs of all of our customers,” says Gordon Knapp, president of Bridgestone’s U.S. and Canadian consumer businesses.

Crum earned a marketing degree from the University of Tulsa and spent three years as a placekicker in the NFL and USFL in the mid-1980s before joining Texaco.