Saint Thomas rolls out rebranding

Branding move comes as system preps construction, renovations

Saint Thomas Health Services on Thursday said it is renaming five of its Middle Tennessee hospitals in an effort to promote the system’s broad public health strategy.

The five renamed hospitals are:

• Saint Thomas West Hospital, formerly Saint Thomas Hospital
• Saint Thomas Midtown Hospital, formerly Baptist Hospital
• Saint Thomas Rutherford Hospital, formerly Middle Tennessee Medical Center
• Saint Thomas Hickman Hospital, formerly Hickman Community Hospital
• Saint Thomas Hospital for Spinal Surgery, formerly The Hospital for Spinal Surgery

The rebranding push comes as part of a multi-strategy campaign to operate new collaborative public health management programs and educate the public about Saint Thomas’ size and scope.

“A lot of people don’t recognize that we’re the largest health system in Middle Tennessee by most measures,” said CEO Dr. Michael Schatzlein. “We will unite Saint Thomas as one healing community.”

That community includes nine hospitals, 65 medical practices and dozens of specialized clinics. Schatzlein said the changing health care industry has created a greater need for integrated care systems that can better serve patients.

“We can’t afford to keep treating the patient just when they’re sick,” said Schatzlein. “We have to work with people to be healthy and prevent sickness in the first place.”

Saint Thomas in 2011 created MissionPoint Health Partners to structure care plans designed to lower hospital admissions, a move Schatzlein says would not work in for-profit hospitals. The health system is also renovating and constructing new spaces for providers. Among those projects are a five-year plan to reconfigure Saint Thomas West and similar projects at Midtown.

“This is a capital-intensive project,” Schatzlein said.

Legal notices also show that Saint Thomas intends to replace and relocate four Midtown operating rooms, a project totaling an estimated $11.5 million, and relocate an ambulatory surgical treatment center, estimated at $29.8 million.