E23 lands three tenants

Dunkin' Donuts, Juel, Massage Envy to take space in mixed-use building

Southern Land Co. announced today it has secured three tenants for its recently opened Elliston 23 project located in the West End Corridor.

The announcement of the additions — Dunkin’ Donuts, Juel Salon and Massage Envy Spa — comes only a few weeks after Southern Land said it had landed Fresh to Order (F2O) as the mixed-use building’s first retail tenant.

Terms of the four leases are not being disclosed.

Michael McNally, Southern Land vice president of mixed-use development, said the Franklin-based company is in negotiations to finalizes leases on two of E23’s three remaining spaces. He declined to identify the parties with which Southern Land is having discussions. 

“We’ve seen good recent retail activity,” McNally said of the leasing momentum. “We want the retailers to be successful. This will be good for the building’s residential tenants and the neighborhood.”

Massage Envy Franchising, LLC, is based in Scottsdale, Ariz. The E23 space will be the franchise’s second location in Nashville and its fifth in Middle Tennessee. Founded in 2002, Massage Envy operates about 660 salons nationwide.

Based in Franklin, Juel is a full-service salon that offers various hair and esthetic spa services.

Dunkin Donuts has slated a fall opening.

Pierre Panos founded Atlanta-based F2O in 2006. This will be the eatery’s first Nashville location. 

Located on the northwest corner of the Elliston Place and 23rd Avenue North intersection once block north of West End Avenue, E23 offers 15,000 square feet of restaurant and retail space and 331 apartment units.