Gibson Guitar Corp. changes name to Gibson Brands

Rebranding done to reflect company's broadening presence

Gibson Guitar Corp. has rebranded as Gibson Brands, the Nashville-based company announced today.

The move, costs of which were not disclosed, was made to “reflect Gibson’s expanding range of products and evolving lifestyle orientation,” the company said in a release.

“Of course, the Gibson Guitar Corp. remains a vital, and crucially important, division of Gibson Brands,” Henry Juszkiewicz, Gibson Brands chairman and CEO, said in the release. “But with the recent acquisitions of [various companies and product lines], Gibson now encompasses the entire music and sound chain — from the first chord played by a songwriter on a Gibson guitar, until the music reaches the consumer through Onkyo’s premium high-fidelity systems.”

The Gibson Brands portfolio includes Epiphone, TEAC, KRK, Stanton, Cerwin-Vega!!, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer.