New motorsports chief at Bridgestone

Tire maker recruits PR veteran from Edelman

Bridgestone Americas Tire Operations has recruited a motorsports marketing veteran to lead its relationships with the IndyCar Series.

Lisa Boggs this week joined Nashville-based Bridgestone Americas as director of motorsports, succeeding 38-year company veteran Al Speyer, who in late 2012 said he would retire this year. Previously, Boggs had been with Edelman Public Relations for seven years, working on IndyCar and NASCAR programs for companies including IZOD, Office Depot, Shell, Armor All and STP. She also oversaw the 100th Anniversary Indianapolis 500 PR campaign.

In her new role, Boggs is managing, directing, planning and coordinating all of Bridgestone Americas’ motorsport and motorsport marketing activities.

“Lisa’s strong marketing and public relations experience will be a huge advantage to us in enhancing our market presence and leveraging our motorsports partnerships,” said Phil Pacsi, vice president of customer marketing and training at Bridgestone Americas. “Her expertise will keep us moving forward as we work to energize our existing loyal fan base as well as engage a new generation of fans in the sport.”

Separately, Bridgestone also has promoted Dale Harrigle from section manager of race tire development to chief engineer and manager of race tire development. Harrigle began his career at Bridgestone in 1992 and has been involved with the racing program for more than 18 years, helping design all types of tires for the IZOD IndyCar Series. Pacsi said his experience “makes him the ideal technical leader to carry our legacy in motorsports forward.”