12 South Flats lands home decor retailer, ice cream store

Cadeau Nashville to open in August

The soon-to-open 12 South Flats building has landed specialty retailer Cadeau Nashville as well as a second full-size local shop for Jeni's Splendid Ice Creams.

In a release, Cadeau founder Frannie Preston Daughrity said the home décor and accessories retail shop will occupy 1,100 square feet on the ground level of the under-construction mixed-use building, which H.G. Hill Realty and Southeast Venture are developing at 2310 12th Ave. S.

Terms of Cadeau's lease are not being disclosed. The store is scheduled to open in August.

Cadeau Nashville and Jeni's will join Burger Up owner Miranda Whitcomb Pontes and clothing store Emerson Grace at 12 South Flats. (Read more here.) Pontes announced in January she will open restaurant Josephine in the building. In a release detailed on the Scene's Bites blog, Jeni's founder Jeni Britton Bauer said the 12South area "reflects the best of Nashville."

“We're super excited to open another shop in Nashville and bring what we do to 12 South,” Britton Bauer said. “I’m really proud to be joining a do-it-yourself part of town that includes Miranda and Carrie and Matt (Eddmenson) at Imogene + Willie and all the other entrepreneurs there who build everything from the ground up and provide so much for their customers.” (Read more about Jeni's move here.)

Daughrity (pictured above) opened her store — originally called Cadeau Gifts & Home and described in the release as having a “classic style, easy elegance and timeless trends” — in Columbia, Tenn., in 2011.

With the relocation of her retail shop, Daughrity has changed the name and added business partner Catherine Rector, who brings experience as a business owner, event planner and interior designer. As such, Cadeau Nashville will also offer clients design services for their homes.

“Last year my husband Brent and I moved from Franklin to Nashville with our daughter,” Daughrity said. “I had always thought of moving the store, but our personal move really pushed me to take that step professionally. Looking at different areas of town, it became clear that the 12South neighborhood was the right one for Cadeau Nashville.”

Though the store will buy from the High Point, N.C., New York and Atlanta markets, Cadeau Nashville will emphasize local and regional artisans and craftspeople. The eclectic inventory of gifts and home décor will include furnishings, lighting, linens, bar goods, gift books and specialty food items.

Rector, who double majored in business marketing and merchandising and interiors at Freed-Hardeman University in Jackson, is the founder of Events By Catherine.