Nissan recruits ex-Ram brand CEO

Auto maker sets up new senior sales position for exec who also ran Chrysler's Mexico operations

Nissan Americas has created a new senior executive position for the former president and CEO of Chrysler Group's Ram trucks brand, who will take over the auto maker's day-to-day operations in the United States.

Fred Diaz has run Chrysler's Ram business since the fall of 2009. Chrysler two years ago also named him CEO of its Mexican operations, where he oversaw the Chrysler, Jeep, Dodge, Ram and Mitsubishi brands there. His new title at Nissan is divisional vice president of Nissan Sales & Marketing in the United States. He will report to José Muñoz, senior vice president of sales and marketing and customer quality and dealer network development for Nissan Americas.

In his new role, Diaz will assume responsibility for the sales, marketing, fixed operations, parts and service and administration functions. Reporting to him will be the company's marketing, light commercial vehicle and fleet, parts and service and regional operations functions reporting directly to him.

"Fred Diaz is one of the most experienced, results-driven sales and marketing executives in our industry, and we are privileged to welcome him to Nissan," said Muñoz. "As Nissan Division continues to grow in the United States, we expect Fred to convey a fresh perspective to our dealers and the entire divisional operations team that he will now lead."