Juice Nashville to open Gulch shop

Company is averaging 600 bottles sold per day

Juice Nashville is planning to open by mid-June its first bricks-and-mortar location, with the locally based company having finalized a lease for space in Icon in The Gulch.

Stephanie Waring, Juice Nashville co-owner with husband Wes, said the shop will face Division Street, be located next to Rumours, and comprise about about 945 square feet. Terms of the lease will not be disclosed, she said.

Trendmark, which handled the build-out for the Rumours space, is serving as general contractor. The Warings are self-funding the effort and plan to employ two to three people.

“We’re in the process of mapping out everything,” said Stephanie Waring, who declined to provide an estimated cost for the build-out.

The Warings established their business — producing in a kitchen near Grassmere and selling in the Nashville Farmers Market — about 1.5 years ago. After five months, they transitioned into focusing strictly on production and distribution, foregoing a retail site but participating in farmers markets in 12South, Woodbine, West Nashville, and Franklin. The Warings also offer their all-natural juice drink at five pick-up locations, which will continue to operate once the Icon shop is open.

Juice Nashville products are cold-pressed and derived from raw fruit and vegetable juices. The company, the only cold-pressed juice producer in Tennessee,  adds no sugar, water or  preservatives to the juice and is averaging the production and sale of 600 bottles per day.