In focus: David Macias

Thirty Tigers continues sharp growth, looks for more

Since launching Thirty Tigers with Deb Markland in 2002, David Macias and his team have offered services to a cadre of independent artists seeking an alternative from the major label assembly line. Providing distribution, marketing, management and publicity, the forward-thinking company has been instrumental in the careers of artists including The Avett Brothers, Jessie Baylin, Those Darlins, Beth Nielsen Chapman, Low, Jason Isbell and The Eli Young Band.

While past achievements — including an early aggregator deal with Sony RED Distribution and a Grammy win — are numerous and significant, Macias has consistently been ahead of various music industry curves. His future plans for Thirty Tigers are even broader.

Macias has long planned to expand his operation internationally, and his company’s relationship with Essential Distribution now makes this possible. Thirty Tigers, for example, now distributes its artists through much of Europe.

“We are planning on bringing our aggregation and rights management expertise to the sub-Saharan African market to help independent artists and labels make sure that their music is available on all mobile platforms as the streaming of music becomes the primary way that music is consumed there,” Macias explained.

While company officials have worked with artists in several genres from Americana to rock, they’re expanding in the Christian and gospel sectors through a deal with Provident Distribution.

It’s paying off. Macias said that 2010 sales through Thirty Tigers’ distribution channels totaled $4.2 million. In 2012, they did $7.9 million. This year, Thirty Tigers will start a publishing company, a joint venture with an as-yet-identified partner.