KKR, Goldman selling more Dollar General shares

Latest secondary will trim investors' stake below 10%

The private-equity firms that took Dollar General private in 2007 have filed papers to sell almost 30 million shares of the retailer.

If Kohlberg Kravis Roberts and Goldman Sachs are successful and if underwriters choose to market an overallotment, the firms' stake in the Goodlettsville-based company will fall to about 6 percent. The private-equity titans — which still owned more than 40 percent of Dollar General a year ago — have been regularly unloading blocks of shares in recent years.

Several Dollar General executives also are part of the planned offering. Chairman and CEO Rick Dreiling and a handful of other officials will sell about $26 million worth of their stock in the deal. (View the prospectus here.)

Shares of Dollar General (Ticker: DG) ended Tuesday trading at $52.22, up about 2 percent on the day. So far in 2013, they're up almost 20 percent.