LifePoint names new chief medical officer

Veteran hospital medicine exec coming over from Cogent

LifePoint Hospitals has recruited its next chief medical officer from a Maryland Farms neighbor.

The hospital operator said Rusty Holman will take over from Lanny Copeland on Feb. 11. Holman is arriving from national hospital medicine group Cogent HMG, where he has spent eight years, most recently as chief clinical officer. Cogent’s offices are in the building adjacent to LifePoint’s headquarters on Powell Court.

Copeland announced last summer that he planned to retire after six years on the job. He will stay on at LifePoint through a transition period.

Holman has more than 15 years of health care leadership positions, working in academic center, managed care and various hospital settings.

“Dr. Holman has led hospital quality and safety initiatives on both local and national levels, as well as enterprise-wide initiatives to improve clinical performance,” said LifePoint Chairman and CEO Bill Carpenter. “He has a passion for physician leadership development. He is the ideal person to lead LifePoint’s strategic efforts in these areas at our facilities across the country.”

Holman, who helped launch one of the earliest hospitalist programs in Minnesota in the mid-1990s, is a past president of the Society of Hospital Medicine and one of only 10 Masters in Hospital Medicine across the country.

“This is a pivotal time in our industry, and I look forward to the opportunity to help LifePoint’s hospitals navigate change and deliver quality medical services in communities across the country,” he said. “Dr. Copeland is a nationally recognized physician leader, and it is a privilege to build on his legacy of advancing healthcare in non-urban communities.”