Cashia passes CEO torch at Vivere

Former Healthways, Health Net exec taking top spot; Springstone and Symbion veteran comes aboard to lead operations

Fertility clinic operator Vivere Health said Tuesday that co-founder and veteran local health care entrepreneur Joe Cashia has stepped down as CEO of the company to be its chairman. Taking over the top spot at three-year-old Vivere is COO Debbie James, who joined the company in January of this year.

“As we continue to grow and expand, it’s a natural progression for Debbie to take the lead as CEO of Vivere,” Cashia said in a statement. “Debbie’s track record for leading large organizations through expansion, revenue and margin growth makes her an excellent long-term leader for our organization.”

James came to Cool Springs-based Vivere after spending almost three years at wellness services company Healthways, where she led its $300 million physical medicine and fitness divisions. Before that, she was VP of Medicare operations at California-based insurer Health Net for two and a half years.

Vivere officials also said they have recruited Dan Beuerlein, right, to be the company's chief development officer and executive vice president of operations. Beuerlein joins Vivere from behavioral health provider Springstone, where he had been chief development officer for two years. Prior to that, he was with surgery center chain Symbion for eight years, the last four of them as regional VP of operations.

Vivere runs clinics in Austin, Dallas, Houston, New Orleans and Winter Park, Fla.