The holding company for a number of local health care technology ventures has recruited a veteran marketing executive from M*Modal.
Tom Mitchell has joined HealthTech Holdings as vice president of marketing and will work on plans to showcase and help build up Healthcare Management Systems, MEDHOST and PatientLogic.
“Tom is a veteran multi-channel marketing professional with more than 20 years of experience creating significant brand value and successful sales-focused marketing strategies at a number of top healthcare technology companies,” said Bill Anderson, CEO of HealthTech.
Mitchell comes to HealthTech from M*Modal, where he spent almost two years as director of partner marketing and marketing programs. While there, he helped with the rebranding of the company formerly known as MedQuist. He also has held marketing jobs at Dell Healthcare and Life Sciences, DocuSys and The SSI Group, among others.
“There are many exciting products and services on the horizon for HealthTech,” Mitchell said. “With Meaningful Use, ICD-10 and the ever-changing healthcare landscape, we will create world-class marketing programs that deliver an even deeper understanding of how HealthTech helps providers meet these demands and improve operational efficiency, financial performance and patient care.”