H&M coming to Opry Mills

Swedish clothier pulls permit for first Tennessee location

Ending years of speculation and covetousness, H&M is planning its first Tennessee store for Opry Mills.

The Swedish clothier will move into an undisclosed space at the megamall after a $1.45 million build by Bacon Construction, according to a permit issued Tuesday.

Known for its hip and inexpensive fashions, H&M — like fellow Swedes IKEA — is notoriously selective with its stores' locations. The company recently opened stores in Huntsville, Ala., and Serbia.

H&M's store would be the latest big win for Opry Mills owner Simon Property Group, who have since rebuilding from the 2010 flood been able to attract Earthbound Trading and Oshkosh B'Gosh, among others.