Vanderbilt athletics has a new flagship radio station.
The university announced a partnership with WLAC 1510-AM to carry men's basketball and football, a move that pushes Vandy games into most of middle America and even into southern Canada.
The new five-year flagship agreement was announced today jointly by Vanderbilt Athletics, its multimedia rights holder IMG College and Clear Channel Media & Entertainment.
"We are extremely excited to announce this partnership with Clear Channel and specifically with NewsRadio 1510 WLAC,” Vanderbilt Vice Chancellor and Athletics Director David Williams II said. “Due to the station's strength of signal and commitment to carry all of our programming for football and men’s basketball, we have a tremendous opportunity to grow the footprint of Vanderbilt Athletics, both across the Middle Tennessee region and beyond."
Vandy had been broadcasting sports on WRQQ 97.1, which was recently sold as part of the Cumulus-Citadel merger. WRQQ flipped to a Christian contemporary format and shed its broadcasting rights.
“We are absolutely thrilled NewsRadio 1510 WLAC will be the official flagship station home for Vanderbilt football and men’s basketball for the next five years,” CCM+E Nashville Vice President/Market Manager Dan Endom said. “We’re certain that this partnership will contribute to the growth and extension of two highly regarded heritage brands. The Vanderbilt football and men’s basketball programs will not only air on 1510 WLAC but will be promoted through all of Clear Channel Media and Entertainment Nashville’s platforms which include five broadcast radio stations, websites, and events.”
WLAC is one of the historic clear channels and has an especially far reach at night, which Vanderbilt acknowledged as a factor in the partnership. While the station's range is Middle Tennessee and southern Kentucky during the day, it greatly expands at night, with residents of more than 25 states receiving the signal.
With more sporting events scheduled in the evening, Vanderbilt officials believe WLAC's expansive night signal will consistently push Vanderbilt's athletic brand into more homes.