The ripples of a deal between Cumulus Media and a California-based competitor will change the landscape of Nashville radio.
The radio giant is taking over the 97.5 frequency in Mobile, Ala. from Rocklin, Calif.'s Educational Media Foundation. In exchange, EMF is the new owner of Nashville's 97.1 WRQQ, one of two Nashville stations Cumulus put into a trust after its merger with Citadel in September.
EMF will also pay Cumulus $1.6 million for Cumulus' WDLT in Mobile.
According to trade publication All Access, EMF will reformat WRQQ — which had been operating with an oldies format — to a Christian contemporary format upon closing. In the meantime, the company will broadcast its national K-LOVE Christian contemporary network on 97.1's air starting Monday until the deal is finalized.
WPRT hinting at Plaster return
After confirming in May that the station was in talks with long-time sports talk mainstay George Plaster, WPRT 102.5 The Game is now promoting the host's return to radio nearly 10 months after he left WGFX 104.5 The Zone as a result of the Cumulus-Citadel merger.
The station began using Van Halen's hit "Jump" as bumper music last week — the song has long been Plaster's intro tune — and this week added a voiceover: "He's coming soon. The evolution of The Game continues."
Plaster's former sidekick Willy Daunic is the host of 102.5's afternoon drive show The Sports Revolution (In the interest of disclosure: I am a weekly guest on the show.).