Prediction markets builder Consensus Point has added to its board of directors Kelly Perdew, a software industry veteran who was the winner of The Apprentice television show in 2005.

Consensus Point CEO Linda Rebrovick said Perdew will be a valuable resource to her team as it prepares to launch its Huunu platform targeting the market research, consulting and media sectors.

“His experience in gamification and in building online communities, his success building companies, and his expertise in business strategy make him an important asset to the Consensus Point team,” Rebrovick said. “Kelly’s past work across a wide variety of industries and his strength in analytics will ensure that we continue to offer our consulting, research, and media clients the most effective tools possible for predicting future events and market preferences.”

Perdew is the co-founding CEO of California-based TargetClose, which markets analytics software that helps online advertisers seal deals. Before that, he was CEO of software developer Fastpoint Games, president of online social network ProElite.com and a manager at Deloitte Consulting. He also has advied LinkedIn and Pandora, among others.

“I am excited to be part of the Consensus Point team,” he said. “I see real opportunity to grow the company in a number of sectors and know that my previous work in the tech industry with gamification and community building will allow me to add immense value.”