Steve Henke, president of Nashville-based 20|20 Research Inc., announced today that he has resigned from the firm to launch Harpeth Marketing, a consulting company serving exclusively the market research industry.
"We had great success at 20|20, tripling the revenues of the firm during my six years there,” Henke, who focused on sales and marketing at 20/20, said in a release. “Harpeth Marketing gives me the opportunity to combine my industry experiences from 20|20 with a 25-year marketing and sales career.”
Henke said the Harpeth Marketing target market are firms with at least one marketing or business development official — “someone we can work with during the execution phase of the plan."
Jim Bryson, 20/20 Research founder and CEO, said the Green Hills-based company will replace Henke with a two-man approach.
“We’ve hired Bob Lunny to handle some sales functions, and I will handle some of the marketing functions,” Bryson said. “We’ll see how that works for now.
“We wish Steve the best and feel he will be very successful [in his new venture],” Bryson added.
20/20 also has offices in Charlotte and Miami.