Health care IT firm ReadyPoint Systems announced yesterday that it has brought in a new vice president of sales and marketing. The company has hired Walker Morrow, who was previously with Primocare, the concierge medicine play co-founded by Clayton McWhorter.

In his new role, Morrow will “develop new partnerships and manage the company’s sales force, which targets hospitals, healthcare systems and regional hospital affiliate groups nationwide.”

“We understand the complexity of hospital operations and therefore pride ourselves on providing the most effective technologies to help hospitals succeed in today’s competitive healthcare environment,” says Chris Riddle, ReadyPoint Systems’ president and founder. “I am confident that Walker’s experience will be instrumental in establishing new partnerships and propelling the overall growth of this company.”

ReadyPoint, which was previously known as DisastersNet, rebranded itself last summer. The company markets software for incident management and regulatory compliance.