Parallon Business Solutions, the back-office services provider launched last year by HCA Holdings, has recruited the vice president of global business communications of Goodyear Tire to be its marketing VP.

Roger Rydell will lead the development of the Parallon brand and oversee the promotion of the venture's various services to its client base. He has more than 30 years of marketing and communications experience. Prior to his time at Goodyear, he also worked at printer manufacturer Lexmark International, Dell Computer, PepsiCo and Timberland.

"We’re delighted to welcome a seasoned executive like Roger to the talented corporate leadership team at Parallon," said Kirk Richardson, Parallon's executive vice president of sales and marketing. "His broad experience in brand development and positioning, coupled with his deep commitment to strategic, integrated communications planning, will significantly assist us in achieving our aggressive business expansion plans in the months and years ahead."