Radio giant and financial guru Dave Ramsey is moving up the dial in Nashville.
On Jan. 1, Ramsey (pictured) will change his local affiliation from Cumulus' WWTN Supertalk 99.7 to Cromwell Groups' WPRT 102.5 The Game.
"After 20 years on WWTN, it is very difficult to leave," Ramsey said in an interview with Radio Ink. "Unfortunately, we couldn't come to terms with Cumulus on a simple renewal agreement. There are a lot of great people at WWTN and we'll miss them. But we're excited to have the opportunity to work with an independent radio station owner the caliber of Bud Walters."
WPRT rebranded to sports talk late last year and this summer added Nashville sports-talk pioneer George Plaster to its afternoon drive. Plaster — along with co-hosts Willy Daunic and Darren McFarland — is carried on a statewide network. Ramsey's daypart will cut into SportsNight's first hour (3-4 p.m.) locally, but the show will broadcast on the network at that time. SportsNight will run 4-7 p.m. on The Game, with the final hour hosted by Daunic.
Black Crowes drummer Steve Gorman was broadcasting from 2-3 p.m. on The Game. He will lead-in Ramsey from noon to 1 p.m. after Jan. 1.
Jeff Kolb, The Game's station manager, said despite adding Ramsey, "there is absolutely no plan to move closer to a general talk format."
The Game continues to get beat on the ratings tables against sports-talk juggernaut 104.5 The Zone. In the November book, 104.5 scored a 6.5 share, easily outpacing The Game's 1.3 in the publicly available Arbitron ratings.