Advertising agency Horton Group has hooked up with a Florida executive with plans to grow aggressively in one of the country's largest states.

Horton's Sunshine State push will be led by Jack Campbell, who is based in the Naples area. Horton officials say they want to build on that office with other locations in the Tampa, Orlando and Miami markets.

Campbell is a veteran marketer who moved to Florida in 2001 and has been running businesses under the Cam-Tel brand for three decades. As Horton Group's new "Chief Creative Guy," he will look to add any Florida customers to his resume, which includes working with big names such as adidas, General Electric and CVS Caremark.

“Basically, advertising on the web is very similar to radio advertising, only in a different medium — and thanks to our outstanding creative and technical staff, we have been very successful in the Nashville market," said firm founder Ned Horton. "With this move, we are adding a valued service for new and potential clients all across the Southeast. We are looking forward to seeing how well our business model performs in Florida and excited about all the new possibilities.”