More SilverSneakers successes for Healthways

Blues in Florida, Northwest latest to sign on with senior fitness program

Continuing a barrage of recent good news ahead of the 2013 insurance open enrollment window, Healthways executives on Wednesday said carriers in Florida and the Pacific Northwest have signed three-year contracts to market the Franklin-based company's SilverSneakers fitness program.

The Regence Group, an umbrella company for BlueCross BlueShield plans in Oregon, Idaho, Utah and parts of Washington, said it will offer SilverSneakers to its more than 100,000 Medicare Advantage plan members. Separately, Florida Blue said it will give more than 50,000 of its customers the chance to join SilverSneakers. If not renewed, both contracts will expire in 2015.

Combined, the 150,000 new possible members along with 125,000 enrollees in the Upper Midwest from a new deal with Minnesota-based UCare will expand Healthways' SilverSneakers base by almost 3 percentage points. The 19-year-old program has a potential customer count of more than 9 million people. National insurer Humana recently renewed until 2016 its SilverSneakers deal, which is open to more than 2 million people.

Shares of Healthways (Ticker: HWAY) closed Wednesday trading down slightly at $11.49. Year to date, they're up almost 70 percent.