Windsor Health expands offerings to three states, several new counties

Moves put insurance products in front of 300,000 new potential customers

Windsor Health Group will significantly broaden its insurance coverage offering with its 2013 plans, expanding the Nashville-based company’s footprint by adding — for one of its products — 93 more counties than last year.

"We are pleased to announce new and enhanced benefit options for our thousands of current, and new members," said Dr. Hass Rifaat, CEO of Windsor, in a company statement. "Our 2013 plans include rich benefits, and we have an expanded commitment to quality of care for our members. Many of our plans offer improvements in dental, vision, fitness and other benefits which will lead to increased member satisfaction and help contribute positively to their overall health and well-being."

Dr. Rifaat wasn’t available for comment Thursday. Joan Williams, company spokesperson, helped derive the numbers indicated in this story not available in the official release which is linked here.

Like other carriers specializing in marketing to the Medicare-eligible community, Windsor is fighting for a piece of the growing pie of seniors. Recently, local peer HealthSpring said it, too, plans to broaden its market area.

Highlights of Windsor’s plan for 2013, with help from spokeswoman Joan Williams, are as follows:

• Windsor's Medicare Advantage plans were offered in 204 counties in 2012. The upcoming year’s expansion into 93 counties covers the eight-state region of Alabama, Arkansas, Mississippi, South Carolina and Tennessee and newly added Idaho, Montana and Virginia. The new markets add an estimated 293,000 eligible beneficiaries to the list of potential customers.

Further, nine counties in Tennessee were  added as part of Windsor’s 93-county expansion for all product lines.

In 2010, Windsor Health was purchased by Munich Re out of Germany. At the time, Windsor officials said the deal would give them the resources to expand the company’s membership base.