Developer of $40M Germantown project seeks design approval

Project to include new apartments, rehab of vintage structure

Atlanta-based developer SWH Residential Partners will appear before the MDHA Designs Review Committee on Oct. 16 to seek approval for its proposed 282-unit approximately $40 million apartment building in Germantown.

To be called, tentatively, Werthan Flats (seen below on the right in a rendering), the residential building will front Fifth Avenue North across from Morgan Park.

SWH already has been granted permission by the Metro Historic Zoning Commission to demolish three buildings at the Werthan site (read story here). Two additional structures will remain: a historic building (slated to serve as a retail space supplementing the apartment building) that sits at the northwest corner of the Taylor Street and Fifth Avenue North intersection; and another historic building than runs parallel to Taylor and is set back from the street. Werthan will continue to use that space for storage. Nearby are The Lofts at Werthan Mills condos.

John Tirrill, SWH managing partner, said the company has enlisted a quartet of Nashville-based entities to participate in the project: Chad Grout, owner of Urbangrout Commercial Real Estate (which will market the retail space), Hodgson & Douglas LLC (landscape architecture and site planning), Littlejohn Engineering Associates (civil engineering) and Smith Gee Studio (architecture). Tirrill declined to disclose the bank that will provide financing.

“We had a neighborhood meeting last week and it went well,” said Tirrill, whose company also plans to construct a five-story, 100-unit apartment building on Rolling Mill Hill. The building will offer a neo-Art Deco exterior style and is being designed by Florida-based Baker Barrios Architects. Construction is expected to begin in March 2013.

Of note, SWH partner Robert Schaedle is president and co-founder of Franklin-based Chartwell Hospitality, which has plans for an 11-story Hilton Garden Inn (see story here) to overlook Korean Veterans Boulevard at Third Avenue South in SoBro.

Tirrill said SWH will need to appear once again before the Metro Historic Zoning Commission to have the architectural design of both buildings approved.

Pending that approval, he said the company hopes to begin full-scale on-site work in February 2013.

“We’re excited about the opportunity to activate a segment of Fifth Avenue North that connects Germantown and Salemtown,” Tirrill said.