Coventry Health ramps up Healthways deal

SilverSneakers program to be rolled out to 12 more states

Healthways' SilverSneakers senior fitness plan has scored another nice win, with national insurer Coventry Health Care signing on to market the program to its Medicare Advantage customers in a dozen new states.

Maryland-based Coventry, which has more than 5 million total customers across the country, earlier this year launched a SilverSneakers trial in Florida. In a statement, officials from both companies said plan members there have since made 37,000 visits to SilverSneakers locations.

“Coventry believes strongly in helping people get well and stay well for a better quality of life,” said Nancy Cocozza, senior vice president of Medicare at Coventry. “The SilverSneakers model focuses heavily on reaching out to older adults to encourage them to become more active, healthy and fit. We have seen a high level of engagement and excitement from beneficiaries in Florida through this program, and we are pleased to offer SilverSneakers to thousands more nationwide.”

The new agreement, which will take effect Jan. 1, is for three years and covers Coventry members in Arkansas, Georgia, Illinois, Kansas, Missouri, Nebraska, North Carolina, Ohio, Oklahoma, Texas, Utah and Wyoming. It's the latest in a series of contract signings or extensions for SilverSneakers specifically and Franklin-based Healthways in general.

Shares of Healthways (Ticker: HWAY) are up about 1 percent in Wednesday trading and have risen almost 60 percent in 2012.