Healthways said Monday it has signed a three-year contract to market its SilverSneakers fitness program for seniors to members of a nonprofit health insurer in the Upper Midwest.
Officials at Minneapolis-based UCare said 125,000 of their members in Minnesota and western Wisconsin will be eligible for SilverSneakers starting on Jan. 1. Members of the company’s current fitness program also will be eligible to switch to SilverSneakers.
“We work hard to encourage our members to live healthy lifestyles and take advantage of the many health and wellness options they receive through their membership in UCare plans,” said Ghita Worcester, senior vice president of public affairs and marketing at UCare. “SilverSneakers’ expertise, convenient locations, and positive approach to fitness are welcome additions to our preventive health care activities.”
The UCare contract is the latest in a series of SilverSneakers wins for Franklin-based Healthways. Since the end of June, Healthways execs have announced four big deals, including an extension of a big Humana contract. The program is now available to more than 9 million people around the country.
Shares of Healthways (Ticker: HWAY) were up almost 1 percent in Monday afternoon trading. Year to date, they've climbed more than 70 percent.