The Arts Company partners with Moontoast

Avant-Garage Marketplace debuting this weekend

Downtown Nashville art institution The Arts Company has struck a deal with local social commerce company Moontoast to create an online art marketplace.

The Arts Company Avant-Garage Marketplace is designed as a "21st Century platform to experience and purchase art," providing individuals with an online community through which to engage with artwork and other users, and to buy art.  The site is launching with artwork from signature gallery artists Charlie Buckley, Jim Hubbman, Brother Mel Meyer, Ed Rode, Denise Steward-Sanabria and Tres Taylor.  

"Since The Arts Company opened 15 years ago, the Avant-Garage, located outside the back door of the storefront gallery, has hosted a variety of special events," said Arts Company owner Anne Brown. "In addition, a key component of the business model has been to bring the arts directly to the middle of the marketplace. Combining these two poplar gallery elements — the avant-garage and the marketplace — carries forward the signature artistic serendipity of The Arts Company to the next level."

The gallery will showcase the marketplace at the First Saturday Art Crawl this Saturday from 6 p.m. to 8 p.m., with representatives from Moontoast in attendance to give demonstrations and answer questions. Moontoast, launched in Nashville in 2008, is working to create branded online communities like the Avant-Garage for organizations looking to capitalize on their fans' online engagement. The company, which now is split between Boston and Nashville, has already signed deals with Big Machine and the North American Membership Group.

"We are proud to have The Arts Company using the Moontoast platform," said Moontoast CEO Blair Heavey. "This online marketplace is a revolutionary example of social commerce. Partnering with The Arts Company marks the first time Moontoast has engaged a visual arts company and guided them into the birth of this online marketplace."