Bridgestone Americas Inc. and the Nashville Predators announced a five-year extension of their naming-rights agreement for the Bridgestone Arena, extending the deal through 2019.
The original five-year deal was inked in March 2010 with an option for an extension. Now, just a year and a half later, the parties have exercised that option.
"We were motivated by the power of both brands," Predators CEO Jeff Cogen said.
Bridgestone CEO Gary Garfield said the arrangement is a "win-win-win" for the tire company, team and city.
"Since Bridgestone Arena first opened, the city has seen significant development that has transformed downtown Nashville into one of the top tourist destinations in the country. The continued development of downtown Nashville, and the prospects of even further development, cements Bridgestone Arena as a cornerstone for economic growth in Middle Tennessee. We couldn’t be more proud to attach the Bridgestone name to this thriving downtown venue," he said.
Cogen also committed to securing the NHL's All-Star Game for Nashville to "celebrate the Music City Center."
Bridgestone is the title sponsor of the all-star game as well as the NHL's Winter Classic, the league's annual outdoor ratings bonanza. Garfield said his company would "express our desire" for the game to come to Nashville to the league.
The location of the 2013 game has yet to be announced, though it would be scheduled for January 2013, before the new downtown convention center is complete.
More likely years for the game to come to Nashville would be 2014 or 2015. The 2014 game is an unknown quantity. Since 1998, NHL players have participated in the Olympics with the league forgoing an All-Star Game. Players' continued participation in the Olympics will be part of the collective-bargaining agreement negotiations. The NHL's current CBA expires in September 2012.