Advance Financial brings on ex-Capital One exec

Robinson will oversee number of operational areas at consumer lender

Advance Financial, the locally based provider of consumer finance services, has hired Lee Robinson to be its vice president of operations. Robinson comes to Nashville from Richmond, Va., where he held the same title in the U.S. Card Collections unit of Capital One Financial.

Robinson is responsible for the Advance Financial customer experience, both in the chain's nearly 30 stores and through its call center on Church Street. He also will oversee the company's credit approval and payment services operations.

The hiring of Robinson, which was effective Nov. 1, comes as Advance CEO Mike Hodges is in the early stages of a multimillion-dollar expansion initiative that will push the company into new area communities in 2012.