Moontoast moves to Massachusetts

Social commerce venture heads to tech hotbed but maintains a local presence

Budding social commerce venture Moontoast has left Music City.

The technology start-up, co-founded by Chief Technology Officer Marcus Whitney in 2008, has relocated its corporate headquarters to Andover, Mass., to take advantage of the region’s rich tech community and the business connections of new CEO Blair Heavey.

As The Boston Globe first reported today, Heavey is subletting space for the company’s executive team in Andover and plans to move the business to the Boston or Cambridge area in six months. Moontoast’s eight-person engineering team is staying in Nashville.

The move is strategic for Moontoast, Whitney told, allowing the company to tap in to Massachusetts’s “great tech start-up environment” and Heavey’s local connections in order to grow the business.

“He’s a vet,” Whitney said of Heavey, who joined Moontoast in early August after a 20-year career leading technology start-ups in Massachusetts. “He’s got a lot of pedigree and a very deep network here. The talent pool here is very strong, so it does make a lot of sense for us to have an office here, especially around product and marketing.”

Whitney, who will spend three weeks per month in Massachusetts, said the company will maintain a presence in Nashville, given the company’s roots here — its other co-founders and investors are in Nashville — and its focus on the music industry.

Just a few weeks ago, Moontoast announced its first major deal with Nashville record label Big Machine.

“Nashville is a big part of the music industry, and music is a key industry for us, so we'll continue to have a presence there," Whitney said. “But we think this is a huge opportunity."